In October 2005, we released our sophomore effort “Forgetting To Wake Up.” Our first album, “Learning By Musical Montage” came out just 10 short months before. With that first record, we finally established ourselves as a legitimate force in the thriving Gainesville music scene. We knew we had to strike fast with our second album to show everyone who the fuck we were. Figuring that most independent/local bands only put out one album, we knew the second had to be strong.
To get started, we scrapped about 4-6 new songs we were working on, as they just weren’t strong enough. We then dug back into the archives and fished out Perspective and Greasing the Palms of God, which were written years earlier while Travis was still in Miami. We resurrected a scrapped version of 2023 (Eric wrote the bassline in his sleep and the rest of the music in one recording session). We flushed out an instrumental that would become The Whistle Song, started two years earlier after buying Stacie’s (not so) trusty Korg MS2000. Out of seemingly nowhere came the strongest track on the album, The Ballad of Bassoney and La Cucaracha (a throwaway title taken from the ramblings of an old man who used to frequent our little league baseball park). Suddenly, we had something real on our hands.
Placebo Torpedo had great potential but wasn’t quite captured right, and it appeared as a simple lighthearted tune with some nice word play. It wasn’t until we started playing it live that we fully understood what the song could and should be. I wish we were able to get the energy of the live performances on that record.
For some reason, we put a lot of energy behind Something Keeps Sucking My Brain Into Outer Space, which is now one of Travis’ least favorite songs, but is actually a pretty solid pop song. Goodbye Ocean, Hello Moon (a title we stole from Inuit Jargon), Everything Will Matter, and Silver Bellies were added as a few mellow acoustic tunes to help round out the second side. Being children of the CD generation, we added the hidden track, Anyone Can Be President, which is hilarious and spot on commentary on for the political climate of 2005.
This was the first record where we ventured into the world of hiring a PR firm. We were always trying to stay ahead of the curve and be the best band we could be. Our good friends Danny and Ryan of Candy Bars had just released an incredible album and landed a PR representation by a respected firm out of Athens called Team Clermont. They didn’t just work with anyone and everyone. They were selective and having their stamp on your mailers gained extra cred with the recipients. I remember holding our breaths to see if the legitimately exclusive firm was willing to take on our project. The first feedback we got was they didn’t like the first song. Despite that, they took us on.
Now, Candy Bars did press and radio for their album. We only ended up getting a radio campaign offer, which was probably good, as we weren’t really ready for national press yet. Not wanting to pass up on an opportunity and not honestly knowing any better, we took it. We ended up personally packaging and mailing out over 400 hard copies of the album to stations all around the world. Did it do anything for us? Pretty certainly not, but it was the next rung on the ladder and it opened the door to working with TC on a press campaign for the next 4 albums.
For the release, we recruited two of the biggest bands at the time, Swayze and Maxwell Edison. Naturally, they were also our friends. We booked The Atlantic, which just started doing live music and was easily the chic-est room in town
. We played most of the new album, but stuck to our bread and butter show stopper in Learning By Musical Montage. For this show, I (Eric) made motion Christmas light trellises and set them up behind the band. When the outro kicked in, the whole stage erupted in light. It was incredible.
10 years later, I still have fond memories of working hard on this album. We were still learning who we were, how to make a record, and now how to promote ourselves. We honestly could never see what was to come next. I hope to dig up some footage from this era and put it online soon. Until then, take a look at this gem from 2005.